During the design stage of the project I had decided upon creating both an app and website based upon a video games series, as stated within the assignment brief. The beginning of creating this series, and other significant information such as the company behind said series, started by deciding an overall aesthetic that would be ever-present throughout both the app and website. Eventually, it was decided upon that a monochromatic colour scheme (blacks, whites and greys) with red as an accent colour would be the most eye-catching combination as it allowed me to easily highlight relevant information with red, a colour that heavily stood out due to the other colours being monochromatic.

Afterwards was design research, this includes understanding the market and figuring out the exact purpose the app would serve. The first step was figuring out what purpose competitor's apps serve and to take inspiration from them. Ultimately it was decided upon that the app should include some sort of user profile, and its primary function be to inform potential customers of the games the studio would offer. This would include the type of gameplay within each game, its age rating and its overall length.

The next step was to establish an audience that would use this app, it was crucial to consider a wide variety of people from different regions, backgrounds and ages during this process. This process included researching the typical age ranges and type of people who not only play video games, but would also consider downloading a companion app.

Finally was deciding upon the products that the company would offer, and that would be heavily mentioned within the app itself. Each game was designed to be different from one another and ultimately each one should attract a wide variety of people, ensuring a large and varied audience.